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    Interview with Noemi Sanchez

    Noemi Sanchez
    Noemi Sanchez
    Marketing Director
    Evlox
    Evlox

    Implementing photovoltaic energy production

    Established since 1846, Evlox is a specialised denim manufacturer with its headquarters in Spain and main factory based out of Settat, Morocco. Fibre2Fashion spoke to Noemi Sanchez, Marketing Director of Evlox, to discuss the new fabric technologies the brand is working on and the top 5 goals it would be working towards in the next 5 years.

    Which trade fairs are you going to participate this year or next?

    We have always attended Kingpins Amsterdam, Première vision - Paris, Denim Première Vision Munich Fabric Star and Milano Unica. Since last 1 year, we are participating in the digital editions of these fairs.

    Which are your main markets?

    For Evlox Morocco and Spain are two of our main markets as our headquarters are based in Spain and our main factory is based in Settat, Morocco which is close to the European market and is a strategic partner for Spanish and European brands.

    Are you catering to the domestic market?or are you entirely into exports?

    We work in both domestic and export.

    If catering to the domestic market also, how is the competition like for you from within?

    Competition is fierce mainly from imported fabrics.

    Which are the major companies/countries from where the cotton is sourced from?

    80 per cent of our cotton comes from Spain.

    What are the top priorities of brands and consumers when they look for doing business with manufacturers like you?

    Premium denim fabrics & Sustainability: high quality fabrics, committed to the environment
    Proximity provider: Geographical strategic positioning?
    Experience: 175 years in the denim market
    Service: Number of Minimum Order Quantity (MOQs) / Stock availability / Extensive sales Network
    Fast: 70 per cent orders delivered in less than 15 days
    Logistic: Support in all European countries?
    Nearby Sourcing: European suppliers / 80 per cent Spanish cotton?

    How big is your team of research and innovation? What new fabric technologies and product designs are they working on?

    We have a large, specialised team who are focused on continuous innovation.

    In the upcoming AW22-23 collection, our new innovations will be denim fabric made of natural fibre blends.

    1. Linum by Evlox - Linen-blend denim fabrics whose properties improve the durability, fast drying, moisture management, and antibacterial and UV protection.

    2. Hemp denim By Evlox - This eco-friendly fabric combines the sturdiness and strength of hemp (26 per cent). OCS Blended Certification with the natural softness and purity of cotton (74 per cent). A sophisticated and eco-friendly blend with a contemporary and relaxed look.

    3. Bamboo by Evlox - Denim made with high quality bamboo and organic cotton blend yarn; termo-control, antibacterial, odour protection and hypoallergenic (OCS Blended Certification).

    4. Fibres by Evlox - Sustainable denim fabrics made with a minimum of 60 per cent organic cotton, recycled cotton and Refibra (OCS Blended Certification).

    5. Smoothic technology by Evlox - Fabrics with maximum softness that combines the most innovative finishing processes. Enhancing the soft hand feel and all-day comfort (OCS certification).?
    ?
    We are making a return to minimalism and prioritising on relaxed silhouettes. With the increase of people establishing home offices, comfortable fabrics and clothing are likely to stay. This effortless style is here to stay, so it's time to invest. Our busy and hectic lives demand comfortable and practical clothes more than ever. And, of course, giving up on style is simply not an option. So, Smoothic combines both fashion and function together to create a cozy and soft fabric.

    This collection has challenged us to set new goals in safety and security, also investing in keeping you and your employees protected.

    Our E-Safe campaign provides denim fabrics with barrier protection against anti-bacterial and anti-microbial contamination. Such denim fabrics meet the strictest standards to ensure protection.
    Published on: 04/06/2021

    DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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