99精品国产自在现线免费

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              Home / Interviews / Industry Speak

              Interview with Aashumi Mahajan

              Aashumi Mahajan
              Aashumi Mahajan
              Owner
              The Luxe Masion
              The Luxe Masion

              Loungewear has seen huge popularity

              The Luxe Maison is a premiere haute couture e-boutique established after 2015. The brand ethos of the company is steeped in travel, adventure and the magic of new beginnings. Fibre2Fashion spoke to owner Aashumi Mahajan to know more about the brand’s journey, the emerging designers it has ties with and the kind of innovation it has introduced in its platform to attract more customers.

              What is the story behind the inception of the brand? Please share some anecdotes on how it all came about, and the challenges faced.

              The idea was to bring the world closer. Therefore, these artisans are handpicked by the owners--two sisters running a consultancy for fashion and lifestyle brands for 12 years. It was an organic flow where designers agreed to venture in the Indian market, and they are exclusively sold only through us. Since this website is only 2 years old, the only roadblock has been logistics due to the country wide lockdowns and therefore resulting in delayed deliveries.

              What is the process for onboarding a designer vendor? What are the 5 key requirements before taking on one?

              The designers sign an exclusive contract with us. They are one of a kind – no mass produce. Every designer should have uniqueness to their products.

              Which category sells the most - womenswear, menswear?

              Apparel for men and women

              Which price points across which categories sell the best?

              $200-500 for apparels?
              $100-150 for accessories

              How do you deliver products across the globe?

              The designers directly deliver the orders to the clients as we give them a platform of building a relationship with the customer through out website. Since we are purely digital this is easy to facilitate

              Which are the farthest and remotest locations you deliver to?

              We service all pin codes as our designers have tied up with various delivery partners

              At present, what is your loyal customer base? At what rate is this growing?

              India and Middle East have been our most delivered locations in the last quarter. We receive over 11000 clicks per day from this region.

              Published on: 15/07/2021

              DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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              99精品国产自在现线免费

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