Loungewear has seen huge popularity
The Luxe Maison is a premiere haute couture e-boutique established after 2015. The brand ethos of the company is steeped in travel, adventure and the magic of new beginnings. Fibre2Fashion spoke to owner Aashumi Mahajan to know more about the brand’s journey, the emerging designers it has ties with and the kind of innovation it has introduced in its platform to attract more customers.
What is the story behind the inception of the brand? Please share some anecdotes on how it all came about, and the challenges faced.
What is the process for onboarding a designer vendor? What are the 5 key requirements before taking on one?
Which category sells the most - womenswear, menswear?
Which price points across which categories sell the best?
How do you deliver products across the globe?
Which are the farthest and remotest locations you deliver to?
At present, what is your loyal customer base? At what rate is this growing?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.