Trützschler, one of the world's leading textile machinery manufacturers, specialises in machines, installations and accessories for spinning preparation, the nonwovens and man-made fibre industry. Fibre2Fashion spoke to C Maennich, area sales manager India, Truetzschler Nonwovens & Man-Made Fibers GmbH, to know how the cancellation of trade events have affected the company since the pandemic gripped the world.
Trade events are extremely important for textile machinery manufacturers. With so many events being cancelled around the world since the pandemic, how have these developments impacted your company? Could you elaborate both in terms of orders (since buyers were so adversely affected) as well as shipments (since supply chains were disrupted)? Are you looking at the future differently than earlier, especially since brands/retailers have been heavily hit and are likely to cut down on investments?
The pandemic has caused Truetzschler Nonwovens to invest more into online marketing and online events because of travel restrictions and the lack of face-to-face meetings.?
For existing clients, Truetzschler has established a robust online support system to service and technical support are still ensured. Fortunately, Truetzschler has strong ties with local agencies, such as ATE in India. With the support of ATE Truetzschler was in close contact with customers and ensured our brand visibility for new potential customers in the Indian market.??
Despite the pandemic, the nonwoven sector saw solid growth during the last year until today. In fact, covid-19 has caused a surge in nonwovens for disinfection and medical applications. Therefore, Truetzschler Nonwovens order intake has been robust despite the difficult global economy.?
Given this backdrop, how are you going to adapt to a post-pandemic world? Investment in textile machinery is done keeping the next 3-5 years in mind. Do you think buyers will now think more in terms of short-term investments (after all, one full year was lost to the pandemic)?
Truetzschler Nonwovens is expecting a robust post pandemic growth. The demand for production machinery for personal protective equipment and disinfectant wipes has been fulfilled. Now we expect nonwoven markets worldwide to pick up the idea of sustainability. In particular, Truetzschler Nonwovens and partner company Voith see growth potential in the area of bio-degradable and sustainable nonwovens for single use products such as baby and body wipes.
In an increasingly digitised world, how are your machines keeping pace? What new innovations on the anvil?
The Truetzschler Group is on the forefront of industrialisation 4.0 already. Thus, we could quickly scale capabilities such as remote service and remote monitoring during the pandemic. Truetzschler Nonwovens started digitalisation of operator interfaces and data collection for production systems last year. The year 2020 was a catalyst to speed up the existing efforts for a digital future of the nonwovens industry.
What is the global machinery market size? At what rate is it growing? What are the key factors contributing to its growth?
The nonwoven machinery market has always been and still is a cyclical one. A typical production line for hydroentangled nonwovens produces some 15,000-20,000 tonnes of material per year.? When a bunch of new lines start up in a year, the market needs some time to absorb the new capacity. During that time there are almost no new investments. A new cycle begins when demand is in balance with supply again.?
During the last decade hydroentangled nonwovens production outgrew all other segments. Typical end products-wipes, cosmetic pads, medical wound care and some hygiene products - are single-use products. Consumer demand grows with rising personal incomes and product availability. There are still nearly untapped markets-India is one of them-with huge growth potentials for years to come.
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