Consistency is the first rule of social media
Like fashion, in social media too, you need to know the trends and capitalise on them. Fibre2Fashion spoke to handful of brand owners about the strategy they are following to grab eyeballs for their brand on Instagram.
We don’t have a strategy and now because of the pandemic we are just going with the flow and experimenting with things.
If you are active, then only your consumers will reciprocate. Second is connecting with the customer or connecting your brand to them. And the way to do it is to be true and show yourself. Let your brand be a person. It helps people connect better. Also make content that not only showcases your products but also shows its usage.
Published on: 01/09/2021
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.