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  • IMPRESSIONS from a Cross-section

    Topic

    What is the success formula you follow on Instagram?

    Consistency is the first rule of social media
    Like fashion, in social media too, you need to know the trends and capitalise on them. Fibre2Fashion spoke to handful of brand owners about the strategy they are following to grab eyeballs for their brand on Instagram.


    We don’t have a strategy and now because of the pandemic we are just going with the flow and experimenting with things.

    Consistency is the first rule of social media and Instagram is no exception. Analysing content performance is another important strategy that we used. It helped us to understand better what kind of content is working for us and plan ahead accordingly.

    The use of hashtag is the most underutilised strategy. It has often been used incorrectly as well. So that is where we put our focus on. And the final one would be utilising all the features that Instagram has to offer and putting as much information out there for our clients to connect better with us. Transparency is key.

    If you are active, then only your consumers will reciprocate. Second is connecting with the customer or connecting your brand to them. And the way to do it is to be true and show yourself. Let your brand be a person. It helps people connect better. Also make content that not only showcases your products but also shows its usage.

    Through Insta stories when we show our collection-making, creation of new lines and also clips of our shoots — it deepens our fans’ connection, builds trust and nurtures a loyal community. Instead of posting random pictures on our feed we carefully craft a narrative that gives an essence of our brand and builds trust with our clients. A critical cog in the fashion industry are the influencers. We bring these popular industry figures and trend-setters on board to share our product lines. This gives our brand access to an already established and relevant audience, boosting our presence in the fashion world.

    This article was first published in the?August 2021?edition of the print magazine.

    Published on: 01/09/2021

    DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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