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              Home / Knowledge / News / Apparel/Garments / Brooks Running announces 2030 planet strategy for net zero target

              Brooks Running announces 2030 planet strategy for net zero target

              01
              Jul '21
              Pic: Brooks Running
              Pic: Brooks Running
              American apparel and footwear company Brooks Running has announced its new 2030 planet strategy, a science-backed approach that will take responsibility for the impact the brand has on the environment and help achieve net zero carbon transmissions. The brand has also launched its highest-volume style, the Ghost 14, Brooks’ first carbon neutral product.

              Brooks’ commitment to achieve net zero carbon emissions by 2040 will be achieved by first reducing emissions in line with climate science, with Brooks’ Science Based Targets to reduce carbon emissions recently validated by the Science Based Target initiative. The brand has developed a climate roadmap on how they will achieve these emissions reductions with key strategies to decarbonise including converting factories to renewable electricity, converting textile yarns to low impact dyeing processes and sourcing materials with recycled content, the company said in a press release.

              In partnership with ClimateCare, Brooks will purchase high-quality carbon credits from projects that avoid or reduce carbon emissions from entering the atmosphere. The portfolio includes projects from the US and international countries where Brooks employees are located and some of the brand’s products and materials are manufactured. In addition to meeting strict criteria for selecting carbon offsets projects, each of the projects provides additional environmental and social benefits – including a focus on improving air quality and advancing health and well-being.

              In addition to reducing the product’s environmental impact by incorporating recycled materials, Brooks will purchase carbon offsets from projects that meet strict criteria for making a meaningful difference in addressing climate change.

              Brooks plans to reduce its usage of non-renewable resources by incorporating more sustainable materials into products while minimising the waste associated within the manufacturing process. In 2022, the brand will launch a take-back programme, which will lay the groundwork for a fully circular shoe in the years to come. By 2023, Brooks will move to 100 per cent recycled polyester in footwear and new apparel materials and is committed to zero footwear manufacturing waste to landfill, incineration, and the environment by 2025.

              “We believe that the run can change everything: your day, your life and even the world. But to make those benefits available to all, we need to participate on a global scale,” said David Kemp, senior manager of corporate responsibility at Brooks Running. “We’ve charted our program to support United Nations 2030 Sustainable Development Goals, and joined The Climate Pledge, because partnerships will be critical to achieving our ambitious goals.”

              Fibre2Fashion News Desk (KD)


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