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    Sustainovation a driving factor for UAE's denim manufacturing facility

    03
    Jul '21
    Pic: Desert Studio
    Pic: Desert Studio
    Sustainovation – innovation with sustainability – is a driving factor for Desert Studio, which aims to make garments in the cleanest way possible to keep its carbon footprint at minimum, as per its CEO Farhan Machiyara. He said that the company’s future efforts will be centred on improving manufacturing techniques with the environmental aspect in mind.

    “Our location in a desert climate emphasised the need to establish a setup that had water conservation front and centre. We are proud to be one of the few manufacturers with the most sustainable laundry setup globally,” Machiyara told Fibre2Fashion in an interview.

    Additionally, as the Middle East is a hub of technological innovation, the company got a chance to explore less labour-intensive means of production, he added. “We were one of the first laundry setups to install and employ laser machines for denim finishing.”

    Click here for the full interview.

    Fibre2Fashion News Desk (KD)


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