In 2021, Icebreaker aims to sell over 1.3 million units of 100 per cent merino or plant-based apparel.
The report stated that its Tech Lite tee and Quantum mid layer have moved to 100 per cent merino. Its new ZoneKnit hoodie is also made from 100 per cent merino.
As Icebreaker doubles down on the final 9 per cent of plastics in its clothing, it faces some specific challenges. The synthetic fibres that remain in the range, and which are still derived from petrochemicals include elastane in underwear for stretch, nylon in socks for strength, and polyester in jackets for lightweight strength.
The company has said in the report that it will focus on regenerative agriculture; invest in developing a pioneering yarn blend in partnership with Finnish startup Spinnova; move to bio-based elastane and nylon; and replace back neck and pip labels of new styles to be 100 per cent natural fibre labels by August 2022.
"Like many consumers around the world, we found ourselves facing the creep of plastic into our lives and our product line. So, in 2019 we made a bold commitment," said Jan Van Mossevelde, brand president of Icebreaker. "By 2023, our aim is for all our clothing to be made from merino wool or plant-based fibres. For the very small amount of petrochemical synthetics that cannot be removed, we're working on alternatives, including using bio-based fibres for now."
Fibre2Fashion News Desk (KD)
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