“Through the Debenhams marketplace, the ambition is to create the UK’s largest marketplace across fashion, beauty, sport and homeware,” a media release said.
As a leading fashion and beauty retailer Debenhams already has 300 million UK website visits per year, is positioned as the number two retailer of skincare products in the UK, and has the largest market share in make-up products. With the launch of the marketplace, Debenhams will build on this strong online presence to cater to the new and ever-growing demands of today’s consumer, who looks to find everything they need via a one-stop online shop.
By leveraging the Mirakl Marketplace Platform, Debenhams can quickly onboard new brands, as well as maintain and extend both existing boohoo and Debenhams brand relationships. Mirakl’s marketplace expertise and leading technology enabled the launch of the Debenhams marketplace in only three months. Debenhams has also already made around 200 new brands available through the new marketplace, and new suppliers and brands are joining weekly.
“With the launch of this marketplace, we are evolving the Debenhams brand to stay ahead of the demands of the current digital-first world of commerce. Our partnership with Mirakl is critical to this evolution. With its unmatched technology, expertise, and seller ecosystem, Mirakl is supporting us to drive forward Debenhams’ digital transformation while ensuring we maintain the iconic brand that customers have come to love since its creation over 240 years ago,” Jo Graham, chief information officer, Boohoo group, said.
“In creating an online marketplace, Debenhams is able to transform the way it reaches and engages with both existing customers and a new customer base of digital native shoppers by providing a one-stop online shop,” said Adrien Nussenbaum, Co-CEO and Co-founder, Mirakl. “In order to thrive, businesses need to invest in their online platforms to help better navigate the new world of retail and remain resilient. This partnership with Debenhams is further validation of the capacity of our market-leading solution to enable UK retailers to meet changing customer demand and lead in this new digital age.”
The launch of the marketplace follows the acquisition of Debenhams by the Boohoo group in January of this year. The Boohoo group has a strong track record of using its expertise in online sales strategies to revitalise heritage brands and help them thrive in the new era of e-commerce.
Fibre2Fashion News Desk (RKS)
| On 3rd Nov 2021
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