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    Indian e-comm platform MensXP unveils men's fashion brand Fraternity

    22
    Jun '21
    Pic: MensXP
    Pic: MensXP
    What: MensXP launches men's fashion brand Fraternity
     
    Company: MensXP
     
    Collection: Fraternity hosts collections for every season and occasion. The brand unveiled colour block cotton tees, canvas espadrilles, 6-layer protection masks and backpacks.
     
    USP: An affordable yet stylish modern take on classic fashion, Fraternity is a fuss-free everyday lifestyle brand crafted for confident young men who live by the idea of brotherhood and look for lasting comfort and timeless elegance in their attire.
     
    Available: Online on mensxp.com
     
    Bytes: “Adopting a sleek and stylish wardrobe is an essential part of the modern man’s checklist. While there’s a lot to know about good style, looking sharper than 99 per cent of other guys is actually fairly simple and merely requires knowing and doing the little stuff right. Fraternity is a brand rooted in the idea of brotherhood and a sense of camaraderie and belonging for the new age young adults. The brand exudes comfortable confidence and has a modern classic vibe that’s perfectly in line with the fashion needs of the modern Indian man,” Angad Bhatia, founder and CEO at MensXP said.
     
    About MensXP: MensXP was founded by brothers Ankur and Angad Bhatia in 2009. It is the largest Indian lifestyle website for men owned by Times Internet, a division of the Times Group.

    Fibre2Fashion News Desk (JL)


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