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    Walmart debuts new fashion brand Free Assembly

    24
    Sep '20
    Pic: Walmart
    Pic: Walmart
    What: Walmart announces the launch of a new fashion brand ‘Free Assembly’
     
    Company: Wal-Mart Inc
     
    Collection: The fall collection will include more than 30 items for women and 25 items for men. Customers will discover well-designed, high-quality pieces at prices below other American clothing brands including a $45 structured blazer with an updated silhouette, a $39 viscose tiered maxi for women, $40 organic selvedge denim and a $30 fishtail parka at a fraction of the price found at specialty retailers.
     
    Price points: $9-$45 
     
    Available: Online at Walmart.com
     
    Bytes: “I’m thrilled for customers to discover Free Assembly. I’m confident that this new brand will quickly become an essential part of their everyday wardrobe for today, tomorrow and years to come,” Denise Incandela, SVP women’s group, elevated and online brands, Walmart, said.
     
    About Walmart: The company started with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world.

    Fibre2Fashion News Desk (JL)


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