视频二区精品中文字幕

  • <u id="omsk4"></u>
  • Home / Knowledge / News / Brand Extension / Chico's Fas launches its newest brand TellTale

    Chico's Fas launches its newest brand TellTale

    17
    Apr '19
    Pic: Chico
    Pic: Chico's Fas Inc
    What: Chico's Fas, Inc announces the launch of its newest digital-first brand TellTale for women

    USP: TellTale targets women aged 25 to 40.  Launching as a digital-first brand, TellTale is for customers looking for intimate apparel that is sensual and lets them express their distinct personality. the quality/style/value equation will address a gap in the market today for affordable, well-constructed, and fashionable bras. 

    Product Line: TellTale will launch with a simple offering of six key bra silhouettes with matching undies, rooted in the idea of sensuality, comfort and self-expression. 

    All bra styles will carry signature details, including rose gold TellTale trim and four different closure placements. Sizing will be 32A-40DD and XS to XL.

    Price point: $39-$49

    Retail presence: www.mytelltale.com from 24 April, 2019

    Bytes: Speaking at the event, Shelley Broader, CEO and President, Chico's Fas remarks: "TellTale enables us to capitalise on our intimate's infrastructure with core, proven expertise already in place, addressing a true white space in a growing market. The retail environment is shifting rapidly, and we believe that the winners long-term will be those that have a healthy pipeline of innovation – including innovative approaches to doing business."

    Commenting on the occasion, Mary van Praag, President of the Intimate Apparel Group, Chico's Fas, said: "TellTale allows us to target new customers and offer them a different experience than what we offer through our Soma brand intimate apparel. It's exciting to launch a brand in start-up style, with a lean, dedicated team to allow for speed and agility, and I'm thrilled to have Kimberly Grabel, General Manager and Senior Vice President of TellTale, lead this effort for us.”

    About Chico’s Fas, Inc: The Company, through its brands – Chico's, White House Black Market and Soma is a leading omnichannel specialty retailer of women's private branded, casual-to-dressy clothing, intimates and complementary accessories. Today, the company operates at 1,418 stores in the US and Canada and sells its merchandise through 83 international franchise locations in Mexico. The merchandise is also available at www.chicos.com, www.chicosofftherack.com, www.whbm.com and www.soma.com as well as through third party channels. (PA)

    Fibre2Fashion News Desk ¨C India


    Must ReadView All

    Pic: Jindakum|Dreamstime.com

    Textiles | On 5th Nov 2021

    China applies to join Digital Economy Partnership Agreement

    China has officially applied to join the Digital Economy Partnership...

    Pic: Sad?k Güleç | Dreamstime.com

    Apparel/Garments | On 5th Nov 2021

    Turkey's apparel exports soar 25.72% in Jan-Sept '21

    Apparel exports from Turkey increased by 25.72 per cent year-on-year...

    Pic: Shutterstock

    Textiles | On 5th Nov 2021

    OECD data show global FDI flows rebound to exceed pre-pandemic levels

    Global foreign direct investment (FDI) flows rebounded in 2021 first...

    Interviews View All

    Textile Industry, Head honchos

    Textile Industry
    Head honchos

    Uniform designing is a numbers game

    Textile Industry, Head honchos

    Textile Industry
    Head honchos

    Marry with brand ethos

    Textile Industry, Head Honchos

    Textile Industry
    Head Honchos

    Increase foreign exchange and create jobs

    Chendhuran Sundar,

    Chendhuran Sundar

    Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

    Susanna Koelblin,

    Susanna Koelblin

    Founded in 1920, Eastman is a global specialty materials company that...

    Ahmet Gecikli,

    Ahmet Gecikli

    Ser Mekatronik, founded in 2008, is specialised for providing mechanical...

    Sanjay Raut, Garware Technical Fibres Ltd

    Sanjay Raut
    Garware Technical Fibres Ltd

    Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

     Natacha Defeche, Edana

    Natacha Defeche
    Edana

    Since 1971, EDANA, the International association serving the nonwovens and ...

    Shlomzion Chen, Seevix

    Shlomzion Chen
    Seevix

    Seevix Material Sciences Ltd, which develops and manufactures synthetic...

    Gavin Miguel, Label Gavin Miguel

    Gavin Miguel
    Label Gavin Miguel

    Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

    Megha Kumari & Jigar Mali, Label Megha & Jigar

    Megha Kumari & Jigar Mali
    Label Megha & Jigar

    New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

    Anju Modi, Label Anju Modi

    Anju Modi
    Label Anju Modi

    Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

    Press Release

    Press Release

    Letter to Editor

    Letter to Editor

    RSS Feed

    RSS Feed

    Submit your press release on


    editorial@fibre2fashion.com

    Letter To Editor






    (Max. 8000 char.)

    Search Companies





    SEARCH

    Leave your Comments


    November 2021

    Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


    Advanced Search



    视频二区精品中文字幕
  • <u id="omsk4"></u>