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W forays into fashionable footwear

24
Mar '20

Pic: Footapparel by W

What: W, one of the leading women’s apparel brands, has forayed into the footwear market, with an exclusive range of fashionable ‘Footapparel’.

New product line + USP: A fine amalgamation of classic western designs, with a hint of Indian-ness, the collection is set to complete the wardrobe solution offered by W. Keeping the fashion quotient high, the range doesn’t compromise on comfort and is a perfect wardrobe partner for a modern Indian woman, who is stylish and constantly on the move.

Price point: The price range for footwear starts from Rs 1,049 and goes up to Rs 2,999.

Design aesthetic: With fashion-forward approach, the collection from W offers wide range of unique shoe designs, featuring crafts like hand embroidery, braiding, hand weaving, pleating, laser cut work, quilting, raffia weaving, and more.

Retail presence: W brand has more than 300 retail stores across the globe.

Future plans: In the first phase of the launch, the company plans to retail the foot apparel across 80+ W stores as well as on the website.

About the company: Born in 2001, the brand W is a part of TCNS Clothing Co Limited. Concept by two brothers, OS Pasricha and AS Pasricha, W started its journey with an aim to provide fashion in a modern retail environment to the Indian woman. W is the only brand in the Indian retail space which offers 'Indian contemporary' wear and stays a step ahead of the fashion curve.

Fibre2Fashion News Desk (JL)

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