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    WHP Global partners Vandale to launch Anne Klein Intimates

    15
    Sep '20
    Pic: Anne Klein
    Pic: Anne Klein
    What: WHP Global has signed a long-term licensing agreement with Vandale Industries, to extend the Anne Klein brand into the intimates category.
     
    New product line + USP: Anne Klein Intimates will include a collection of bras, underwear, daywear intimates and shapewear that will encompass the brand's ethos of providing sophisticated, timeless, and well-priced fashion to today's modern woman.
     
    Design aesthetic: Anne Klein Intimate is able to fill a void in the market of ladies' lingerie focusing on fit, comfort styling in great Anne Klein prints and staple colours.
     
    Existing product portfolio: Anne Klein generates over $700 million in global retail sales with products distributed by best-in-class partners including Steve Madden for footwear and handbags, Kasper Group for sportswear, E Gluck for watches, Herman Kay for outerwear, One Jeanswear Group for denim, Komar for loungewear, Sunham Home Fashions for home goods, and Marchon for eyewear.
     
    Retail presence: Anne Klein products are sold throughout North America, China, South Korea, the Philippines, Mexico and other countries around the world.
     
    About WHP Global: WHP Global is a New York-based firm that specializes in acquiring global consumer brands and strategically investing in high-growth distribution channels, digital commerce platforms, and global expansion.
     
    About Vandale Industries: Vandale Industries is one of the premier importers of women's intimate apparel. Its products in daywear, sleepwear, shape wear and activewear can be found in department and specialty stores across the US and Canada.

    Fibre2Fashion News Desk (JL)


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