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American retailer JCPenney expands Stylus brand to include menswear

08
Jun '21

Pic: JCPenney

What: JCPenney has expanded its Stylus private brand to include men’s apparel and accessories.

New product line + USP: The men’s Stylus collection includes quality t-shirts, polos, jogger pants, chinos, hoodies, bomber jackets and shoes that can be easily mixed and matched for an effortless, put together look. This Styleisure brand extends beyond athleisure or activewear with versatile pieces that customers crave in their multifaceted day.

Design aesthetic: With sizes ranging from S to 5XLT, Stylus offers cleverly styled, modern comfort and appeal for all men. Ultra-soft fabrics made with pima cotton yarn, wrinkle-resistant and anti-pilling technology, and stretch wovens give the Stylus brand its easy appeal.

Existing product portfolio: The Stylus line of sophisticated combination of fabric and design, woven into a variety of pieces, includes cardigans, easy pants, jumpsuits and tees for women.

Retail presence: The new collection is available exclusively at JCPenney in 551 of its 672 stores and on the official e-retail channel.

Bytes: “As our customers begin to establish new routines for work and life, the all-day versatility of the Stylus collection delivers on comfort without sacrificing style. Quality fabrics, thoughtful design, and modern fits make for effortless dressing from dawn to dusk,” said Michelle Wlazlo, executive vice president and chief merchandising officer, JCPenney.

About the company: JCPenney serves customers at more than 650 stores across the US and Puerto Rico, and at the company’s flagship e-store. It is one of the US' largest retailers of apparel and home merchandise with a growing portfolio of private and national brands.

Fibre2Fashion News Desk (KD)

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