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    Needledust founder Shirin Mann launches luxury brand Sand

    05
    Apr '21
    Pic: Sand by Shirin
    Pic: Sand by Shirin
    What: Shirin Mann launches conscious, sustainable luxury label Sand
     
    Company: Sand by Shirin
     
    Collection: With an earthy colour palette, intrinsically linked to the brand’s name, Sand plays around with the tones of nature- mustard, beige, browns, bone, ivory, grey, ecru along with dusty pinks, mints and black. With clean lines, flattering silhouettes, Sand creates versatile ensembles that move from work to play, brunch to dinner and boardroom to bar.
     
    USP: The label is Shirin’s ode to the audacious, fierce women who embrace their uniqueness and exude confidence with each step. Sand uses fabrics made from aloe vera, eucalyptus, rose, soybean protein and banana along with organic pure linens, cottons and hemp.
     
    Price points: Rs 2,890 onwards
     
    Available: Online on sandbyshirin.com
     
    Bytes: “We are so thrilled to launch Sand after a long process of trials and creative ideation over the course of a year and a half. For me, Sand represents the uniqueness of all women, our clothes are our biggest body shamers. When we gain or lose weight, our clothing duly lets us know. With so many opinions on our bodies in the world, our clothes needn’t have one. Sand aims to make you feel confident, fierce and beautiful at all times and I'm so thrilled to start this journey with women across the globe,” founder and creative director, Sand by Shirin, Shirin Mann said.
     
    About Sand by Shirin: Sand by Shirin is an acronym for Such A Nice Day. After a year and a half of research and sampling, Sand by Shirin, re-envisions silhouettes with new mechanisms of carefully crafted draw strings and elastics, that makes garment size fluid. Born out of 21st century values, this brand is a celebration of all things simple, unrestrained and fluid.

    Fibre2Fashion News Desk (JL)


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