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    Sakshe Bhatt Somani launches Indian apparel brand Humra online

    27
    May '21
    Pic: Humra
    Pic: Humra
    What: Sakshe Bhatt Somani launches her apparel and home furnishing brand Humra online
     
    Company: Humra 
     
    Collection: Humra offers stylish home linens, hand block prints, kurtis in breathable mul cotton fabric under its wide range of daily, night, lounge, leisure, festive and kids wear. 
     
    USP: Derived from the arabic word, meaning ‘beautiful’ and ‘rose’ or ‘as beautiful as a blooming red rose”, Humra takes its inspiration from Rajasthan’s traditional hand block prints on premium cotton fabric and works directly with the local artisans in its endeavour to promote Atmanirbharta or ‘Vocal for Local’.
     
    Available: Online on humra.in
     
    Bytes: “Hailing from Udaipur the land of Mewar, I have been extremely passionate about the local art and wanted to do something to support the locals and the industry. After getting married in Jaipur, I got to explore this wide and so talked about world of block print fabrics and I thought to myself why not give it a shot. And after successfully testing waters as a home-grown venture, I realised that it was now time to take the plunge and launch Húmra as an e-commerce brand and reach a wider set of audience across the globe. Both comfortable and stylish to get into, Humra’s Summer 2021 collection includes beautiful easy breezy kaftans in attractive prints and colours like zig-zag indigo, pink strawberry and yellow elephants, new vibrant pastel shades & floral prints in our best-selling home wear, Indo-western top bottom suit sets with izhaar pants for the women on the go as well as short kurtis for the younger girls who are always running out of options when it comes to picking fashionable yet comfortable tops that they can team with their trendy denims,” Sakshe Bhatt Somani, founder at Humra said.
     
    About Humra: Established on March 8, 2016, by the radio jockey turned entrepreneur Sakshe Bhatt Somani, Humra decided to mark the occasion of women’s day by infusing a small collection of items with a lot of personal touch and careful attention. The brand’s vision has always been to deliver quality products across the globe at an outstanding value for money to match the latest trends and fine finishes.

    Fibre2Fashion News Desk (JL)


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