Launchmetrics gets new upgrade for fashion & luxury brands

31
Aug '20

Pic: Launchmetrics

Launchmetrics has announced an important upgrade that will support the sector as it rebuilds and as brands continue to find new ways to engage with industry insiders and consumers in today’s ever-changing landscape. Launchmetrics is the leading brand performance cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer.

Developed from the recent partnership with the FHCM, in which Launchmetrics successfully digitised the FW20 Paris Fashion Week events, the company now extends these capabilities so that brands can build exclusive digital environments that are both inspirational and operational. Not only will the solution offer the ability to orchestrate brand experiences in digital or hybrid formats, but it will also enable the industry to amplify their events and content with the voices that matter, according to a press release by Launchmetrics.

In the new industry climate, digital events and showrooms have moved to the forefront of many brand strategies looking to replace in-person fashion shows, presentations, press days and collection launches, when purely physical events are no longer an option. While digital transformation is the key, now more than ever, choosing the right service provider is critical, as it can create efficiencies across the business and amplify exposure.

Launchmetrics’ events solutions, the company’s flagship product, is used by 85 per cent of fashion shows in New York, London, Paris, Milan, and manages more than 6K fashion, luxury, and beauty industry events worldwide, every year. Thanks to the newly enhanced features, it’s the industry’s first live, digital, and hybrid events management solution, allowing brands to create, share and measure an unforgettable experience from start to finish. And when paired with Launchmetrics’ recently upgraded digital showroom, not only will brands generate impact before, during and after the event but they can immerse their audience into their exclusive collections thanks to beautifully tailored brand environments and gain insights into metrics that matter.

Launchmetrics solutions seamlessly work together in order to help fashion, luxury and beauty companies streamline their workflow and maximise efficiencies while building lasting brand momentum long after their event or collection has launched. Launchmetrics’ leading brand performance cloud, provides companies with the tools and intelligence they need to optimise the use of their creative assets, execute powerful brand amplification programmes and measure their brand performance.

“As a technology pioneer and industry partner, we saw the need to innovate quickly in order to support our clients and help them adjust to the persistently shifting landscape; in uncertain times, driving brand performance is more strategic than ever. Having launched the new features first with the Fédération de la Haute Couture et de la Mode, we are proud to now be offering brands the possibility to digitise and optimise the launch of collections through our brand performance cloud solutions,” Arnaud Roy, chief strategy officer at Launchmetrics said.

Fibre2Fashion News Desk (GK)

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