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SML unveils 3D and AR visualisation platform for retail

23
Oct '20

Pic: SML Group

SML has unveiled its internal 3D and Augmented Reality (AR) visualisation platform, Digitiz3D. The virtual product development tool will empower retail business owners (RBOs) and garment vendors around the world to better streamline their labelling and trims processes in order to increase overall speed and flexibility needed in today’s challenging market.

Without 3D and AR modelling, design operation processes are often tedious, consisting of time-consuming alteration rounds, endless physical samples, and wasted fabric that have both cost and environmental repercussions. Digitiz3D addresses these challenges directly through technology that eliminates the need to touch or wait for physical samples, and instead provides customised garment catalogues with high-quality previews that demonstrate how various branding items would look on each garment or product, according to a
press release by the company.

Digitiz3D provides trims and packaging visualisations, hardware colours and finishes explorations, and an AR library of assets for designers (that is, labels, tags, buckles, buttons, packaging, and so on).

“Given today’s complex landscape of remote workforces, the challenges within the supply chain and logistics, and increasing demand for more virtual, touchless experiences, 3D and AR technology adoptions have and will only continue to grow as a critical tool in retail’s arsenal. The industry is evolving. Just look at major brands like Tommy Hilfiger, who pledged that by the end of 2020 100 per cent of their collections would be designed entirely in 3D and who hit 65 per cent as of May. It’s just one example of this market shift utilising digitalisation in support of more efficient, cost effective, and sustainable retail operations with many others following suit. We’re excited to bring this opportunity to life for our customers as part of our continued innovation that serves them,” Gary Moskovciak, senior vice president of the Americas region at SML said.

Fibre2Fashion News Desk (GK)