Swiss companies Datacolor, Archroma partner

07
Jul '21

Pic: Archroma

Datacolor and Archroma have joined hands to make the Archroma ‘Color Atlas’ library system available for colour searching within ‘Datacolor TOOLS’ colour quality control application. ‘Datacolor TOOLS’ platform is an easy-to-use colour quality control application for industries where colour accuracy is a critical component of overall product quality.

Datacolor provides colour management solutions that empower customers to make objective, cost-effective and smart colour decisions, in applications such as textile and apparel, paint and coatings, plastics, photography, and design. The perfect integration of its instruments and software help formulate, measure, control and communicate colour, and its state-of-the-art algorithms reproduce colour on materials and displays.

That is where the Color Atlas by Archroma, a global leader in specialty chemicals towards sustainable solutions, will considerably benefit to the users of Datacolor solutions.

The Color Atlas was launched in 2016 to provide fashion designers and stylists with off-the-shelf colour inspiration that can be implemented in production with just a few clicks.

The Color Atlas continues to evolve in line with Archroma’s commitment to sustainability through innovation. The company describes it as “The Archroma Way to a sustainable world: safe, efficient, enhanced, it’s our nature”. All colour references available in the Color Atlas have been formulated with products that comply with leading international eco-standards, and can be selected based on the desired sustainability profile.

The Color Atlas contains 4’320 colours applicable on cotton poplin, almost the double compared to similar tools available to textile and fashion specialists. Technical support is available to designer, manufacturers, as well as brands and retailers, through Archroma’s global offices - for every single colour from its selection to its implementation in production. Engineered colour standards empowered by NFC technology are also available for all colours and reproducible in production.

Archroma also just launched a similar tool with 1,440 colours on polyester. Both libraries will be available in the ‘Datacolor TOOLS’ platform for colour searching.

Each colour from the Color Atlas by Archroma is available for purchase from Archroma as an ‘Engineered Colour Standard’, precise digital data and access to global dyeing technical support.

With that, the brands, designers and mills using the ‘Datacolor TOOLS’ platform will have at their disposal the ability to search the 5’760 colours of the Color Atlas by Archroma, to quickly find colours for their seasonal colour palettes.

“With this collaboration between Datacolor and Archroma, we bring the best two worlds: the software capability of the ‘Datacolor TOOLS’ platform combined with the colour inspiration and executable accuracy of the 5’760 colours available in Color Atlas by Archroma,” explains Lisa Beck, product manager at Datacolor. “It’s a match made in heaven for those textile and fashion designers looking to expand their colour horizon and accelerate their speed to market”.

“We are proud to partner with Datacolor and thus bring ever more accurate colour management to the brands, designers and mills who are using their design tools,” says Chris Hipps, head of Colour Management Services, at the Archroma Brand Studio. “With the Color Atlas by Archroma, they can finally dream of a colour, find it quickly within their Datacolor TOOLS software and then specify it with the confidence that their design intent will be executed in their global supply chains.”

Fibre2Fashion News Desk (SV)

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